Final Project - Branding

Here are some design pieces for my brand like my logo and magazine cover that shows the style of typography I want to use to help convey the feeling of old, traditional Gothic style vampire media to my project.

In my mock up magazine cover, its shows the style of typography I want to use for my project. The font used for the "Tears Wept in Blood" is similar to a journal-like, handwritten which I used to help connote how the film tries to link back to the old horror roots of late vampire films like in "Bram Stoker's Dracula", the title looks like it was written in blood using an old quill with the emphasised curls on the letters. I wanted to recreate this feeling for mine but also give it a modern edge to show while it wants to capture the Gothic feel, its still a modern take that is set in the current time period. The black and white picture is also used in the same way to capture the more horror orientated genre that vampire films used to have instead of teen romance. The colour scheme to is a common feature of vampire and stand alone horror films with the colours black, red and white being the 3 most predominate which can be seen in both my logo and magazine mock up. The other writing style used, the typewriter style creates a rather ghostly effect with the white and instantly connotes it at being a horror film orientated magazine as typewriter style typography has long been associated with Gothic fiction and horror due its faded and shadowed lettering. The quote it is uses to help identify itself to readers as many magazine have their own personal quote to help its readers quickly identify it and also say to spread it on to others so when they next see the magazine, they recognise it and know what its about.

For the poster, it will share the same typography from the magazine since in my magazine research they tend to use the same style from the actual film so its easily identifiable to the audience. It will retain the same colour scheme throughout all design elements and will be composed of 3 separate posters so not one character is overshadowed since all 3 drive the narrative. In terms of design, it will have one of the main characters in the centre with a quote by each character to help represent the character in a way that shows what role they have like Dacrual as the antagonist etc. It will also have the background similar to the border in the Dracula poster, pictures of the characters in various poses and actions but much more faded and edited so its doesn't detract from the main character with the main effect to foreshadow the premise of the film.

The logo fits in with its connotations of the supernatural from the name "Pale Soul Productions" alluding to the Four Horsemen from the Bible, mainly Death which is a heavily connoted subject throughout the project from it being on vampires who are undead and cause death wherever they go. It also matches the colour scheme yet again with the use of black and white and the typography is quite en fitting of the supernatural genre due its somewhat smudged look and elongated letters that is reminiscent of ancient writing styles.