Final Project - My Target Audience

The audience of vampire films has changed over the years with the change in genres that the vampire film has been associated with. From the adult orientated action films like "Blade" to the more teenage audience of the "Twilight" films, it has had quite a wide range of audiences.

For my trailer though, I intended to focus on more the late teens to late twenties. I want to create a more "grown up" style vampire film, wanting the people who originally enjoyed the more darker toned vampire media and hate the more romance oriented kind. They didn't mind seeing some blood and a little horror whilst watching it, remembering how vampires used to be presented like in "Bram Stoker's Dracula" as smart and elegant but also monstrous, evil and twisted from what they are. They like to see the conflict the characters have from being a vampire, treating it as a curse or a gift but don't want it to solely focus on angst of not being able to love a human etc. They detest the way the story will focus on how the vampire tries to be human for a girl they love and instead want the film to embrace what vampires should be, a blood thirsty creature. They like to see the darkness that surrounds the topic of vampirism and see how it affects certain people differently, evident by my two characters Matt and Dacrual who each see it differently, one enjoys it and relishes in its benefits while the others hates this curse but in fact afraid to admit that it does help him in trying to protect the people he cares for. My target audience is in essence, people who hated "Twilight" and crave the more violent, darker side to the vampire genre. While I want to pull it away from the romance obsessed teenage audience  I'm not going to alienate the entire teenage audience as teenagers across the world don't all like stuff like "Twilight". It has created a divide between them and others about that it has potentially damaged and changed the genre for the worst and want the old dark, Gothic inspired vampires to re-emerge, bringing it back to its horror routes. My audience are more like "The Vampire Diaries" fans as while its aimed at teenagers and has some of the romance style story lines, its not afraid to get dark, bloody and violent which is what I want and the audience of my project want to see. Something that is open to a wide audience and not afraid to display vampires for what they are, monsters but with a human side that is slowly dwindling under the weight of the dark burden they are forced to carry for eternity. Not some love starved teenager who can't get the girl he wants so gets all depressed and sparkles in the daylight like some glitter covered fairy.